The Process

Transparency is key in creating a successful, collaborative partnership.
Here is what you can anticipate from the process.

01   Discovery

This is where it all starts! First, we will set up a video call to go over as much detail as possible about your business.

My primary focus is understanding your objectives, target audience, and the purpose behind your design project. I will ask insightful questions to uncover specific details about your vision.

A Project Proposal outlining the design work agreements will be sent over along with a Deposit Invoice of 50% to be fulfilled before proceeding to the next phase of the project.

02   Research

After the Proposal has been signed and the initial deposit has been paid, I will begin the research phase. This is where I research your industry, competitors, and get an overall feel for the concept we have discussed.

With this information, I will send 1-3 moodboards that reflect the design style you are after. once you have chosen a desired direction we can move on to the next phase, where the magic happens!

 

03   Design!

Now I can start the most essential part of the whole process! I will go over all of the information gathered from our Discovery Call and reference the approved stylescape to draw inspiration for the brand’s visual direction.

I will start sketching out various ideas, eliminating concepts that don’t quite serve the brand and refining the strongest design elements. I will then experiment with colour, typography, and layout to ensure the brand resonates with the desired visual identity.

04   Presentation

In about 2-3 weeks time, I can now present you with the design. In this presentation, I will walk you through every step of my design process explaining the rational behind each decision that ultimately lead to the chosen design. I will then send you the presentation so you can refer back to it when pulling together feedback. 

05   Finalize

We made it!

After receiving feedback from the brand presentation call, I’ll refine the design further if needed. After you’ve signed off the design, I’ll share the final invoice and once that has been paid, I’ll send over all the files and exports in an organized folder system for you to use immediately.

I like to check in with my clients a couple of months after we complete our project to see how everything is going, so keep an eye out for me!

Let’s get this thing started!

The Process

Transparency is key in creating a successful, collaborative partnership.
Here is what you can anticipate from the process.

01  Discovery

This is where it all starts! First, we will set up a video call to go over as much detail as possible about your business.

My primary focus is understanding your objectives, target audience, and the purpose behind your design project. I will ask insightful questions to uncover specific details about your vision.

A Project Proposal outlining the design work agreements will be sent over along with a Deposit Invoice of 50% to be fulfilled before proceeding to the next phase of the project.

02  Research

After the Proposal has been signed and the initial deposit has been paid, I will begin the research phase. This is where I research your industry, competitors, and get an overall feel for the concept we have discussed.

With this information, I will send 1-3 moodboards that reflect the design style you are after. once you have chosen a desired direction we can move on to the next phase, where the magic happens!

 

03  Design!

Now I can start the most essential part of the whole process! I will go over all of the information gathered from our Discovery Call and reference the approved stylescape to draw inspiration for the brand’s visual direction.

I will start sketching out various ideas, eliminating concepts that don’t quite serve the brand and refining the strongest design elements. I will then experiment with colour, typography, and layout to ensure the brand resonates with the desired visual identity.

04  Presentation

In about 2-3 weeks time, I can now present you with the design. In this presentation, I will walk you through every step of my design process explaining the rational behind each decision that ultimately lead to the chosen design. I will then send you the presentation so you can refer back to it when pulling together feedback.

05   Finalize

We made it!

After receiving feedback from the brand presentation call, I’ll refine the design further if needed. After you’ve signed off the design, I’ll share the final invoice and once that has been paid, I’ll send over all the files and exports in an organized folder system for you to use immediately.

I like to check in with my clients a couple of months after we complete our project to see how everything is going, so keep an eye out for me!

Let’s get this thing started!

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