Willing 2 Ninja was founded in 2023 in Armstrong, BC. “Our hope & goal is for the gym to be a space where kids can come challenge themselves physically and mentally, improve their fitness, be a part of a supportive community, build friendships, all while having fun.”

They needed a brand that embodied the spirit of Ninja Warrior & American Gladiator. A bold shield was essential, along with the fun & sporty W2N that provides a simple yet effective way to display the acronym. The yellow triangle represents the “Play” button and is an excellent element for use throughout their branding.